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Time to Overhaul Your Loyalty Program? 7 Steps to Long-Term Success
Is it the Right Time to Revamp Your Loyalty Program? It might be. A loyalty program is not something that you do once, flip a switch and set it on autopilot. If you’re not regularly reviewing and...
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Gamification Punches out Punch Card Programs Everywhere
How Gamification is Renivigorating Loyalty In most of our wallets these days lies a series of punch card loyalty programs that offer us anything from free sandwiches to free haircuts and just about...
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JetBlue Badges Delivers Gartner’s Gamification
Below is an article from Comarch, one of our Gold Sponsors at GSummit SF 2014. Join us at GSummit this June 10-13 in San Francisco as we discover the secrets of engagement science together! Also, hear...
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Dunkin Donuts Customer Loyalty Program Nabs Accolades For Eighth Year Running
COFFEE LOYALTY RUNS ON DUNKIN 2014 is the eighth year in a row that Dunkin Donuts nabs the top spot in Brand Key’s customer loyalty rankings. Their top ranking is only in the two coffee categories...
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Destroying Loyalty 2: How American Airlines’ Abuse Set Me Free
For 2 decades I’ve been deeply enmeshed in loyalty. First as a customer, then an obsessive “hardcore” loyalty junkie. Eventually my interest in loyalty helped give rise to the gamification movement and...
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Hyatt Reservation Center Boosts Employee Productivity with Gamification
Hyatt Employs Gamification to Make Call Center Work Engaging Sitting in a call center taking and making calls is the kind of job that many people find repetitive and boring. But at one major American...
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Modernizing Customer Loyalty Program With Canadian Tire Money
Canadian Tire Brings a 20th Century Customer Loyalty Program Into the Digital Age Loyalty programs have a long and varied history, with retailers rolling them out in different forms to entice longtime...
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CataBoom: Sparking Brand Loyalty with Rewarding Games
CataBoom Integrates Reward-based Games for Marketing Campaigns Consumers aren’t exactly brand loyal as they were years ago. Consumers evaluate how a product or service benefits them on multiple levels....
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5 Examples Gamification in Consumer Engagement Space
The gamification market is estimated to be worth about $2.8 billion, having increased 10 fold over 3 years. Widely used in staff training or education, there is now a growing trend toward adding...
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Shifting Commuting Habits with BART’s Experimental Loyalty Program
BART Transit System Tries Customer Loyalty to Ease Commuting Crunch Anyone who takes the subway on a daily rush hour commute understands the experience of being jostled on crowded platforms and crushed...
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